Decathlon slashes prices by 35 percent, Diageo exits Guinness Ghana, and gold reserves hit 32.99 tonnes

Stronger currency, cheaper sports gear, a landmark brewery takeover, and record-high gold reserves are reshaping Ghana’s economic story at the start of July 2025. Here is the latest data-driven roundup.

Big numbers at a glance

Item	Latest value	One-year change	July 7, 2024 value*
USD/GHS	10.33	↓ ~29.63 percent	14.68
EUR/GHS	12.13	↓ ~23.66 percent	15.89
GBP/GHS	14.10	↓ ~25.00 percent	18.80

*Source: Bank of Ghana interbank selling rates

A firmer cedi is lowering import costs and giving retailers room to cut prices.

Decathlon celebrates stronger cedi with 35 percent price drop

• What’s new: Decathlon Ghana has reduced prices by up to 35 percent on more than 500 products both in-store and online.

• Why it matters: The retailer says it is passing the benefits of the appreciating cedi directly to consumers.

• What you get: Cheaper bicycles, treadmills, weights, football boots, basketballs, yoga mats, and more through all branches and on decathlon.com.gh.

• Quote: “The cedi is winning and so are you,” the company said, calling the offer “our way of giving back.”

  
  

Castel completes 80.4 percent takeover of Guinness Ghana from Diageo

Diageo Holdings Netherlands BV has transferred 247 million ordinary shares to Castel Group, ending its ownership of Guinness Ghana Breweries PLC.

• Castel footprint: Ghana becomes Castel’s 22nd African market.

• Continuity: Guinness beer and Diageo’s premium spirits will still be brewed and distributed locally under long-term licensing and royalty deals.

• Financial backdrop: Guinness Ghana earned GH¢83.9 million profit in the first half of 2024–25 and revenues rose 35.7 percent to GH¢1.6 billion. The share price is up roughly 10 percent so far this year to GH¢6.05.

Gold reserves climb to 32.99 tonnes, almost quadruple last year’s level

Fresh Bank of Ghana data show gold reserves rose to 32.99 tonnes in June 2025, up from 32.16 tonnes in May and 8.78 tonnes in May 2023.

• Why it matters: Higher gold holdings diversify Ghana’s foreign-exchange buffer and hedge against currency swings.

• Policy angle: The jump stems from a deliberate accumulation plan and tighter oversight of small-scale mining to keep more locally mined gold in the economy.

  
  
  
  

 Investor Insights

Weekly market movers – gainers and losers

Ticker	Weekly change
TOTAL	＋10.00 %
ACCESS	＋9.93 %
RBGH	＋9.09 %
MTNGH	＋1.71 %
GCB	－1.00 %

Stay tuned to the Cedi Board® for real-time updates on Ghana’s financial pulse. From prices and policy to investment tips that help you make sense of the numbers.