From 13th to 1st: How Star Oil Became Ghana’s Top Oil Marketing Firm in Just Five Years

Discover how Star Oil Ghana rose from 13ᵗʰ to 1ˢᵗ place in Ghana’s competitive oil marketing sector driven by strategic growth, market share gains, and strong consumer reach.

Introduction:

Ghana’s oil marketing sector is crowded with over 200 registered firms vying for consumer trust and market share. But in just five years, one company has emerged as the clear front-runner: Star Oil Ghana. With a remarkable rise from the 13th position in 2020 to the top spot in 2025, Star Oil’s journey is a masterclass in strategic execution and operational scale.

The Rise of Star Oil Ltd to become Ghana's Number 1 Oil Marketing Firm

1. Five-Year Surge in Sales

Data from the National Petroleum Authority (NPA) shows Star Oil’s sales volumes growing from just 90.60 million liters in 2020 to a staggering 640.95 million liters in 2024. Even in 2025, with data only available for January to May, the company has already moved 336.47 million liters, signaling continued dominance.

2. Market Share Gains

Alongside volume, market share has risen dramatically from 2% in 2020 to 11.25% in 2025. This growth indicates not just expansion, but increased consumer loyalty and service efficiency in a sector defined by price competition and distribution reach.

3. Rank Progression: A Climb to the Top

Star Oil's rank jumped from 13th place in 2020 to #1 in 2025. This milestone is particularly noteworthy in a space where legacy brands and multinational affiliates often dominate. It’s not just a win for the company. It reflects how local firms can disrupt traditional hierarchies.

4. Factors Behind the Rise

Several factors may explain this growth:

• Expanded station footprint, especially in underserved regions.

• Efficient logistics and supply chain management.

• Competitive pricing and promotional strategies.

• Customer loyalty programs.

• Strong brand positioning as a Ghanaian-owned firm.

  
  

5. What This Means for the Sector

Star Oil’s ascension reshapes the oil marketing landscape in Ghana. It sets new benchmarks for growth and challenges other firms to innovate or lose market share. For policymakers, it’s also a sign that local capacity can thrive under the right conditions.

Conclusion

The story of Star Oil is a reminder that growth is not just about volume. It’s about strategy, consistency, and consumer trust. As Ghana’s fuel demand evolves, the company’s next challenge will be to maintain this lead while innovating for the future.