top of page

The Reality of Christmas Hampers in Ghana: Less Than 10% are Made in Ghana Products


Christmas is a time for celebration, sharing, and gift-giving. In Ghana, the tradition of presenting Christmas hampers has become a common way for individuals, families, and businesses to express appreciation. However, a closer look at the contents of these hampers reveals an unsettling trend: less than 10% of the products in the average Christmas hamper are made in Ghana. This article delves into this issue, exploring the composition of hampers, its implications for local industries, and the potential for change.


Composition of Christmas Hampers in Ghana
Composition of Christmas Hampers in Ghana

Understanding the Composition of Christmas Hampers in Ghana

Christmas hampers typically contain a variety of items, ranging from food products to beverages and household goods. A study of pre-packaged hampers available across various shops in Accra reveals that the majority of these items are imported. Products such as sparkling drinks, whiskey, chocolate, and canned goods dominate the baskets, leaving little room for local items. Even staples like jasmine rice and cooking oil are often foreign brands.

A typical hamper may include:

  • Imported Items: Jasmine rice, corned beef, biscuits, chocolates, baked beans, and canned drinks.

  • Locally Available but Underrepresented: Toffees, cooking oil, and chocolates.

  • Neutral (Either Local or Foreign): Assorted nuts, beverage items.

The Implications of Imported Dominance

The overwhelming presence of imported products in Christmas hampers has far-reaching implications:

  1. Economic Impact: The reliance on foreign goods reduces demand for local products, stifling growth in Ghana’s manufacturing and agricultural sectors.

  2. Missed Opportunities: Ghana produces high-quality items such as local chocolates, rice, and beverages. Yet, these are often overlooked in favor of imported brands.

  3. Cultural Disconnect: Hampers dominated by foreign goods fail to celebrate and promote Ghanaian culture and heritage.

  4. Environmental Cost: Importing products contributes to a higher carbon footprint compared to sourcing locally made goods.

The Case for Supporting Made in Ghana Products

Promoting locally made products in Christmas hampers offers several benefits:

  1. Boosting Local Industries: Including Made in Ghana items creates demand for local manufacturers, supporting job creation and economic development.

  2. Sustainability: Local sourcing reduces the carbon footprint associated with importing goods.

  3. Preserving Culture: Showcasing Ghanaian-made items fosters national pride and highlights the country’s craftsmanship.

  4. Cost Efficiency: Local products can be more affordable, reducing the cost of hampers without compromising on quality.

How to Incorporate More Ghanaian Products in Hampers

  1. Shop Local: Prioritize products from local markets and vendors.

  2. Partner with Ghanaian Producers: Collaborate with local manufacturers to source unique items for hampers.

  3. Raise Awareness: Encourage individuals and businesses to consciously choose Made in Ghana products.

  4. Incentivize Local Choices: Retailers can offer discounts on hampers that include a majority of locally sourced items.

Examples of Ghanaian Products to Consider

  • Food Items: Locally grown rice, artisanal chocolates, and Ghanaian-made cooking oil.

  • Beverages: Palm wine, locally brewed spirits, and fruit juices.

  • Crafts: Handwoven baskets, kente-inspired packaging, and local ceramics.

Conclusion

The current trend of foreign-dominated Christmas hampers in Ghana represents a missed opportunity to promote local industries and culture. By making conscious efforts to include more Made in Ghana products, individuals and businesses can contribute to economic growth, environmental sustainability, and cultural preservation. This Christmas, let’s rethink the contents of our hampers and make a lasting impact with gifts that truly celebrate Ghana.


Bernard Obeng Boateng

Lead Trainer

Finex Skills Hub

0244782356

6 views0 comments

Comments


bottom of page