TV3 Leads the Social Media Race: Ranking Ghana’s Most Followed TV Stations on Facebook and X

In an era where digital presence significantly influences brand power, Ghana’s TV stations are increasingly turning to social media to engage audiences. A recent analysis by Finex Insights reveals which TV stations are dominating the digital space particularly on Facebook and X (formerly Twitter).

TV Stations in Ghana and Social Media Following

TV3 Dominates the Digital Sphere

TV3 stands out with a combined audience of about 7 million followers: 4.3 million on Facebook and 2.7 million on X. This makes it the most followed Ghanaian TV station across both platforms.

Facebook First: The Platform of Choice

The data shows a clear preference: most TV stations prioritize Facebook over X. UTV (2.8M Facebook vs. 1.4M X) and Joy News (2.2M vs. 1.4M) follow similar patterns. In fact, every major broadcaster has significantly more followers on Facebook.

Gaps in Twitter/X Engagement

Stations like Adom TV, Onua TV, and Joy Prime show minimal engagement on X each with less than 0.1M followers despite healthy Facebook communities. This signals an underutilization of Twitter as a secondary engagement platform.

Notable Mentions:

• GHOne TV bucks the trend slightly, with a strong 1.7M following on X.

• Channel One and Metro TV, while smaller, maintain balanced but modest presences across both platforms.

• 
  

What It Means for Brands and Marketers

These numbers aren’t just vanity metrics. They offer insight into where media consumers are most engaged and where advertisers might gain the most traction. Facebook remains the dominant digital arena for broadcasters, suggesting marketers should prioritize this channel for media partnerships and campaigns.

Conclusion:

While TV3 leads in overall reach, the broader story is Ghana’s TV industry placing a clear bet on Facebook. However, as digital landscapes evolve, stations that expand their Twitter/X presence could tap into new demographics and engagement formats. The next frontier? Maybe TikTok or YouTube.

Keywords: Ghana TV stations, TV3 Ghana, social media rankings Ghana, Facebook followers, X (Twitter) audience, Ghana media trends 2025